PostNord is Susijengi’s New Main Sponsor
Press release 23.11.2016
PostNord Oy and the Finnish Basketball Association have entered into a multiannual sponsorship agreement, making PostNord the new main sponsor of Finland’s national basketball team, Susijengi (Wolf Pack). This recent agreement also broadly covers the national team activities of women and youth as well as visibility at the Men’s European Championships to be held in Helsinki next year.
The cooperation between PostNord and the Finnish Basketball Association will provide PostNord with visibility on all national basketball team uniforms and at all national team matches in the coming years. The cooperation aims for continuation of Finnish basketball’s success story.
“We’re excited to be supporting Finnish basketball ”, says Jouni Lamberg, head of marketing and communications at PostNord. ”Our operational environments and value systems make the perfect match. Whether it’s logistics or basketball, we’re the challengers in our respective fields in Finland. In competitive situations, there is nevertheless always respect for our playing fields and opponents. Through long-term cooperation, we are building a solid foundation for the future, the best years of which both parties have yet to see. Supporting the Junior League plays an important part in this, since new talent holds the key position in Finnish basketball.”
In recent years, Susijengi together with its fan club has grown into a phenomenon on both Finnish and international basketball courts. Finland has played in three successive European Basketball Championship finals as well as in the World Championships of 2014, where close to 10,000 Finns travelled to Spain to cheer for Susijengi. In the previous year, Susijengi had been named Team of the Year, and the Susijengi Fan Club had been awarded the Sports Culture Achievement of the Year in Finland.
During this decade, Finland raised its International Basketball federation ranking dramatically by more than 50 places to the current 32nd place.
Next year, Susijengi and the Fan Club will be hosting the European Championships to celebrate Finland’s centennial year. One of the preliminary rounds of FIBA EuroBasket 2017 will be played in Helsinki at the end of August.
“We’re extremely happy about this recent cooperation that joins two wonderful growth stories together,” says Timo Vertio, head of sales at the Basketball Association. “We’re even more excited about PostNord desire to invest strongly not only in Susijengi and the Women’s National Basketball Team, but in the future as well, namely in Junior League activities.”
PostNord in brief:
We deliver. PostNord is the leading supplier of communications and logistics solutions to, from and within the Nordic region. We also ensure the postal service to households and businesses in Sweden and Denmark. With our expertise and a strong distribution network, we develop options for tomorrow’s communication, e-commerce, distribution and logistics in the Nordic region. In 2015, PostNord had sales of 4.3 billion euros and 35,000 employees. The parent company is a Swedish public limited company headquartered in Solna, Sweden.
The Finnish Basketball Association and Susijengi in brief:
The Finnish Basketball Association organises basketball competitions for players in the national team programme as well as coach, instructor and referee training. More than 12,000 matches are played annually at Finnish Basketball Association competitions, and Finnish national basketball teams play some 150 test matches every year. Finland is regarded as one of the biggest basketball risers in recent years, which has raised this sport’s appeal and appreciation in Finland. When the Finnish national team, Susijengi (Wolf Pack), participated in the World Championships in 2014 for the first time in the team’s history, the team had along with them the support of an unprecedented 10,000 Finnish fans in Bilbao, Spain. In September of 2017, Finland is hosting the Men’s European Championships together with Israel, Romania and Turkey. In summer 2016, Finland hosted the U20 European Championships in Helsinki.
Vice President, Marketing & Communications
Tel. +358 (0)400 503 358
Head of Sales at the Basketball Association
Tel. +358 40 5449872